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February 1, 2012
By: KERRY PIANOFORTE
Benjamin Moore & Co. and Orchard Supply Hardware, a California-based home improvement retailer, have formed a strategic alliance that will yield distribution of the 129-year-old paint brand through the chain’s stores statewide. Currently, Orchard has 87 stores with plans to add another three this year. Benjamin Moore will be Orchard’s exclusive supplier of architectural paint. Orchard’s Benjamin Moore product lineup will include Regal Select, ben, Concepts, Arborcoat Exterior Stain and Imagine by Insl-x, along with selected primers and applicators. Benjamin Moore’s award-winning low-VOC Aura Paint will be available in select Orchard stores only. Orchard plans to begin selling Benjamin Moore paint in selected markets beginning in early April, with all locations carrying the product offerings by end of summer.
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